Amy Barley is a digital marketing professional with more than 20+ years' experience helping organizations increase their online visibility, strengthen their brands, and connect with the audiences that matter most.

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She specializes in search engine optimization (SEO), answer engine optimization (AEO), generative engine optimization (GEO), content strategy, social media strategy, website optimization, digital storytelling, brand management, and audience engagement. By combining data-driven insights with compelling storytelling, Amy develops marketing strategies that improve search visibility, build trust, and drive measurable business growth.

 

Throughout her career, Amy has led high-impact digital initiatives across healthcare, government, higher education, nonprofit, financial services, hospitality, and professional associations—translating complex business goals into user-focused digital experiences that deliver results.

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Amy holds a Master of Science in Marketing from the Johns Hopkins Carey Business School and a Bachelor of Science in Communications and Applied Technology from Drexel University.

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She is also a part-time adjunct instructor at Stevenson University, where she teaches digital marketing and helps prepare the next generation of marketing professionals.