About Me
I specialize in search engine optimization (SEO), answer engine optimization (AEO), generative engine optimization (GEO), content strategy, social media strategy, website optimization, digital storytelling, brand management, and audience engagement. By combining data-driven insights with compelling storytelling, I develop customized marketing strategies that improve search visibility, build trust, and drive measurable business growth.
Throughout my career, I've led high-impact digital initiatives across nonprofit, higher ed, financial services, hospitality, healthcare, government, and professional associations - translating complex business goals into user-focused digital experiences that deliver results.
I've got more than 20+ years' experience helping organizations increase their online visibility, strengthen their brands, and connect with the audiences that matter most.
I also hold a Master of Science in Marketing from the Johns Hopkins Carey Business School and a Bachelor of Science in Communications and Applied Technology from Drexel University.
Additionally, I'm a part-time adjunct instructor at Stevenson University, where I teach digital marketing and help prepare the next generation of marketing professionals.
Why I Started
After spending more than two decades leading digital marketing initiatives for organizations across multiple industries, I realized that many small business owners face the same challenge: they know their business inside and out, but they simply don't have the time or resources to keep up with the constantly evolving world of digital marketing.
That's why I created my own digital marketing business - to provide practical, strategic marketing guidance that helps small businesses grow without the cost or complexity of hiring a large agency.
