Case Studies

These case studies highlight real-world projects where I've helped organizations strengthen their digital presence, increase online visibility, engage their audiences, and achieve measurable results.

Projects

As Vice President of Marketing for AMA Baltimore, I led the chapter's digital marketing strategy, transforming how the organization connected with Maryland's marketing community through organic social media, content marketing, email marketing, and brand storytelling.

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As a Digital Marketing Strategist for Maryland Health Connection, Maryland's official health insurance marketplace - I help improve how Marylanders access critical health coverage information through strategic content, website optimization, search visibility strategy (SEO, AEO, and GEO), digital accessibility, and user experience.

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As Marketing Director for Eastern Savings Bank, I built the bank's marketing function from the ground up, establishing its first comprehensive marketing strategy and leading a full organizational rebrand. I developed the bank's digital presence through a modernized website, new social media channels and integrated campaigns - transforming how a century-old financial institution connected with customers and positioned itself for growth.

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As Communications Director for the Episcopal Diocese of Pennsylvania, I led the organization's digital communications and marketing strategy. My work spanned website strategy, content development, social media, branding, email marketing, media relations, crisis communications, and digital training for churches throughout the diocese. Learn more.